Principle
I own complexity.
When there isn't a clear direction, I frame problems and define scale.
Things I think about: data structures, cognitive load, business goals, how things play out downstream.
Outside the work
So, about me...
My friends would tell you I'm a bubble tea fanatic, and I like city walks, pilates, and scuba diving. I also enjoy going to tech events and e-commerce meetups to meet people.
Me in UX work
Shaping product direction, project collaboration, and deliverable details.
I'm a product designer shaping user experiences across both B2B and B2C products end-to-end. As I became the sole designer in the startup, I took ownership of shaping product direction.
Principle
I drive alignment.
A big part of how I work is understanding people — not just users, but everyone involved in building the product. I naturally try to understand where each person is coming from, what they care about, and why.
In the past projects, I helped clarify directions by laying out tradeoffs, framing problems, and quickly visualizing flows to align understanding.
Principle
I navigate constraints.
Working in a startup has shaped how I think. I'm practical and impact-focused. I'm used to balancing tradeoffs between speed and quality, engineering constraints and user experience, business needs and user clarity, all while moving things forward.
With no research budget, I managed to conduct qualitative research with 7 sellers from my network, and a case-specific study with 3 finance experts.
