I'm a product designer with 2 years of experience in e-commerce, working across both B2B and B2C products end-to-end. As I became the sole designer in the startup, I took ownership of shaping product direction.
When there isn't a clear direction, I frame problems and define clear goals. I look beyond UI and think through data structures, business rules, and how things play out downstream, so what I design works as a system, not just a screen.
A big part of how I work is understanding people — not just users, but everyone involved in building the product. I naturally try to understand where each person is coming from, what they care about, and why.
From there, I help clarify directions by laying out tradeoffs, framing problems, and sometimes quickly visualizing flows to address disagreements. I communicate by listening first, bringing structure calmly and clearly when things heat up, then move the team from discussion to decision.
Working in a startup has shaped how I think. I'm practical and impact-focused. I'm used to balancing tradeoffs between speed and quality, engineering constraints and user experience, business needs and user clarity, all while moving things forward.
With no research budget, I managed to conduct qualitative research with 7 sellers from my network, and a case-specific study with 3 finance experts.